Website Redesign
/ Responsive Website Redesign / UX/UI / Content Strategy
The Challenge
After 59 years in the business, Battery Tender came to the team with an outdated site that no longer fit who they were as a brand. Transitioning from a clunky custom platform into Shopify, we were challenged with coming up with a fresh look and feel that fit who they were as a brand as well as providing a more streamlined shopping journey for their customers. Additionally, the design needed to be simple and responsive enough for the client to take ownership of further updates.
The Solution
Following best e-commerce UX practices, we designed a new Shopify website that simplified the user’s journey from start to checkout, no matter where they first landed on the site. Rethinking the content strategy, navigation structure, and filters and tags, gives the user more opportunities to find the products they need, faster and more efficiently. We also created a fresh visual design by introducing bold, impactful typography and dynamic, bespoke imagery to visually represent the idea Battery Tender gives it’s customers the power to go further.
Wireframes
Navigation Wireframe
Navigation Composition
Homepage Composition
Application Category Page, Homepage Snapshot, and PDP Page
Hotspot, Navigation, Footer, Vehicle Type Selector
User flow from navigation to product listing to PDP page